 Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.  Congratulations to all of the winners at the 2018 Australian Marketing Institute's night of nights. I felt privileged and honoured to be a judge of this year's awards.
 Having a professionally prepared marketing plan can help you to stop wasting money on promotions that don't work and start getting pro-active about where you really want to be in the market.
 Old school is the new school.
Seriously, in a world that is obsessed with digital technology, the old school brochure is making a comeback.  I love planning out the big picture on a big picture. I think that's why I love a good whiteboard! If you love a good big yearly planner, then this free download is for you.
 Can you believe there are only 9 more sleeps left until the new financial year? Wow! That's just over a week to squeeze everything we can out of this one.
 Can you believe we are in the final quarter of this financial year already? With 3 down and 1 to go, I'd love to share a few pointers to help you maximise the final quarter of 2018:
 I love a great planning session! I have developed a tool to help you map out your plans for 2018. It's simple, it's old school, it's ... a wall planner! And here's yours to download for free. You can print this on paper if you have a jumbo printer, or better still, send the file to your local signwriter and have it made into a whiteboard. Here is what you will need to tell your signwriter:  When promoting our business, it can be easy to get caught up in trying to impress the wrong crowd. Most often, I find that crowd is our competition. It's natural to want to impress our peers, we invest a lot to ensure we are leaders within our industry. But when creating communication for our business, this is definitely not who we should be thinking about.
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AuthorRoxanne Grey 
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