I love a great planning session!
I have developed a tool to help you map out your plans for 2018. It's simple, it's old school, it's ... a wall planner!
And here's yours to download for free.
You can print this on paper if you have a jumbo printer, or better still, send the file to your local signwriter and have it made into a whiteboard. Here is what you will need to tell your signwriter:
Today I would like to issue a challenge.
I would like you to enter your place of business in the same manner a customer would. I would like you to do this once a month!
When we arrive at our shop, office, warehouse or where ever it is that our business is located, we often park in the same carpark, arrive via the same roads and enter through the back door. Our experience is often nothing like our customer's experience. Which can be dangerous, it can mean no-one is taking responsibility for ensuring our customer journey is a positive one.
Signwriters are an unruly, unlicensed bunch - I should know, I married one of them! In Australia, signwriting is not a licensed trade. Yes, there is a four year trade apprenticeship and yes there are formal signwriting qualifications. However to own a sign shop, you don’t need any of this. In fact, I checked out a signage franchise a few years ago and they stipulated that they only wanted unqualified franchisees! With this in mind, it doesn’t surprise me that navigating the field of signwriting as a business owner can be a bit tricky.