Not invented here - cross industry innovation by Ramon Vullings and Marc Heleven is a fabulous little book jam packed with great ideas and strategies to encourage readers to consider innovations and practices from other industries.

Ever walked into a room ready for an event and just didn't get 'that feeling'?

Creating an atmosphere at any sort of event can be a tricky ask. You need to ensure you can get people into the right mood. Not pump them up too much, if your event is quite serious, but not keep them too flat if you're setting up a jam packed workshop with an awesome keynote speaker. This will leave your keynote speaker with all the hard work in trying to set the tone!

Here are a few sure fire ways music can help you get that feeling:

Thank you, danke, gracias - however you say it, say it often.
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As a marketer I am often asked to assist clients find new customers. Which of course, I just love, but sometimes a client doesn't need any new customers,