 Matter by Peter Sheahan, Julie Williamson PHD and Dom Thurbon is one of the best marketing and brand books for non-marketers that I have ever read. If you are a CEO, CFO, MD or business manager wanting to bring your marketing strategy in line with your business strategy, this is a great book for you!
If you are a marketer and finding yourself stuck in the campaign treadmill, read this book and jump out of promotions mode and into business value mode.
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 We can learn a lot from hairdressers, and I don't just mean how to achieve a great blow dry! Traditionally hairdressers have nailed the concepts of maximising frequency and spend from their clients. By having a look at the processes within a typical hairdressing salon, we can learn a lot.
 Vanilla is great for ice-cream, but not for branding.
I don't hate vanilla, in fact I love it! What I do hate is bland. Bland is simply not something you want to associate with your marketing activity. Whether you're working on your brand promise or brand delivery, there is no room for vanilla. EVER. |
AuthorRoxanne Grey 
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Roxanne Grey - Marketing Consultant
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Tel 0431 281 125 | info@roxannegrey.com
Brisbane Office WOTSO Co-working Space Westfield Chermside Brisbane Qld 4001 PO Box 288 Kedron Qld 4031 Townsville Office 45 Ingham Road Townsville Qld 4810 PO Box 6237 Townsville Qld 4810 ABN 76 315 894 917 | All rights reserved I acknowledge the Turrbal, Wulgurukaba and Bindal people; the traditional custodians of country where I operate my business. I pay my respects to their elders. |