• Home
  • Marketing Solutions
    • Consultant
    • Mentor
    • Trainer
    • Facilitator
  • Working With Me
  • About Me
  • Case Studies
  • Blog
  • CONTACT ME
Roxanne Grey - Marketing Consultant BRANDING | STRATEGY | MENTORING
  • Home
  • Marketing Solutions
    • Consultant
    • Mentor
    • Trainer
    • Facilitator
  • Working With Me
  • About Me
  • Case Studies
  • Blog
  • CONTACT ME

Below the line marketing - treat it with respect and see the results.

18/10/2014

0 Comments

 
Below the line marketing Roxanne Grey Townsville
Above the line marketing is generally the marketing activity that is traditional in nature and requires some money to bring it to life. For example, TV advertising, gift with purchase campaigns, google adwords etc. In contrast, below the line marketing is the marketing that doesn't necessarily cost money, but generally takes time and can be done in house. For example, how customers are greeted with they arrive, communications on the bottom of our email signature, newsletters etc.

Because above the line marketing requires budget allocation, it is naturally respected, well planned, executed by professionals and reviewed regularly. Often the time we allocate into managing our below the line activity can be not as well respected, managed or reviewed because it isn't a separate line item on the profit and loss statement. This is a common approach by many organisations, however those organistations who take the time to work out the difference between above the line and below the line marketing and treat each activity with the same level of respect, whether it's on the profit and loss statement as a separate line item or hidden in your wages bill, can see great results and a positive impact on sales.

Read More
0 Comments

    Author

    Roxanne Grey

    View my profile on LinkedIn

    Categories

    All
    Advice
    Announcements
    Awards
    Books
    Branding
    Business
    Campaigns
    Communications
    Content Marketing
    Corporate Gifts
    Customer Service
    Digital
    Disruption
    Events
    FREE Gifts
    Funding
    Grants
    Management
    Marketing
    Positions Vacant
    Print
    Pro Bono
    Professional Development
    Signage
    Tendering
    Thank You
    Video
    Websites

    Archives

    March 2020
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    September 2018
    July 2018
    June 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    April 2016
    March 2016
    February 2016
    January 2016
    July 2015
    May 2015
    April 2015
    February 2015
    October 2014

Roxanne Grey - Marketing Consultant
​
Home
Marketing Solutions
Working With Me 
About Me
Case Studies
Blog
​
Contact Me
Tel 0431 281 125   |   info@roxannegrey.com

Brisbane Office
WOTSO Co-working Space Westfield Chermside Brisbane Qld 4001
​
PO Box 288 Kedron Qld 4031

Townsville Office
45 Ingham Road Townsville Qld 4810

PO Box 6237 Townsville Qld 4810

​ABN 76 315 894 917   |   ​All rights reserved
I acknowledge the Turrbal, Wulgurukaba and Bindal people; the traditional custodians of country where I operate my business. I pay my respects to their elders. 


  • Home
  • Marketing Solutions
    • Consultant
    • Mentor
    • Trainer
    • Facilitator
  • Working With Me
  • About Me
  • Case Studies
  • Blog
  • CONTACT ME