Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.
The Small Business Digital Grants Program is open!
This is a wonderful opportunity for eligible small business owners to apply for a digital grant of up to $10K in matched funding.
In the last round, I delivered professional websites and digital coaching as part of the grant funding.
Whether this is your first tender or you're a seasoned tender writer, there are a few key tools that ensure your bid is the best it can be. In my experience, companies who present a consist impression across their tender, website and capability statement are awarded more contracts than those who don't.
Most business owners I speak with all mention that word of mouth is one of their most impressive sources of business however, most don’t resource customers with anything to make their job easier.
When happy customers want to tell their family, friends and colleagues about you and your business, giving them a helping hand can increase the effectiveness of the recommendation.
Are you wasting time analysing the wrong metrics?
People often ask "How many likes is enough on Facebook?" Of course, there is no definitive answer, however once we really start talking about what their objective is and what they should be measuring, it's not the answer they really want - it's a different question.
To save yourself some time and energy, I thought I would share the 5 most common metric errors I've seen and of course some advice on how you can avoid these and get on with running your business.
Vanilla is great for ice-cream, but not for branding.
I don't hate vanilla, in fact I love it! What I do hate is bland. Bland is simply not something you want to associate with your marketing activity. Whether you're working on your brand promise or brand delivery, there is no room for vanilla.
Google has recently changed the way it does business. More specifically - the way it chooses who goes first when displaying search results. The good news is there are a few quick and easy ways to ensure google still shares the love with you:
1. Make your website responsive.
More and more people are viewing web content on mobile devices (think smartphones and tablets). Google knows this and will prioritise these sites over sites that do not respond.