Will 2020 be the year for optometrists? As I write this article, I can’t help but think of not so funny puns about vision, the year 2020 and eyesight. Now that I have that out of my system, let’s get onto the real topic; vision.
In my role as a consultant, I am fortunate to meet some inspiring and amazing people. People who take ordinary economic conditions and weave extraordinary results, people who look for opportunity in every challenge. One of the common traits each and every one of these business owners has is a very clear and simple vision.
Could $10K from the Queensland Government help you improve your digital capabilities and drive revenue growth?
Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.
Sometimes old school signwriting is simply the best way to create a sign.
Remember these two old sayings?
I hope there is some fist pumping going on at your office this week! As the calendar clicks over to July 1 and the profit and loss statement clicks over to a fresh zero balance, I hope you have reason to celebrate.
I love new financial year!
I also love thinking big. Doing this on a whiteboard really helps me see the big picture.
Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.
The Queensland Government has one of my favourite programs open again. This round sees up to $5K paid to small business owners, matched dollar for dollar.