I hope there is some fist pumping going on at your office this week! As the calendar clicks over to July 1 and the profit and loss statement clicks over to a fresh zero balance, I hope you have reason to celebrate.
I love new financial year!
I also love thinking big. Doing this on a whiteboard really helps me see the big picture.
Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.
The Queensland Government has one of my favourite programs open again. This round sees up to $5K paid to small business owners, matched dollar for dollar.
Congratulations to all of the winners at the 2018 Australian Marketing Institute's night of nights. I felt privileged and honoured to be a judge of this year's awards.
Having a professionally prepared marketing plan can help you to stop wasting money on promotions that don't work and start getting pro-active about where you really want to be in the market.
Whether this is your first tender or you're a seasoned tender writer, there are a few key tools that ensure your bid is the best it can be. In my experience, companies who present a consist impression across their tender, website and capability statement are awarded more contracts than those who don't.
Old school is the new school.
Seriously, in a world that is obsessed with digital technology, the old school brochure is making a comeback.
I love planning out the big picture on a big picture. I think that's why I love a good whiteboard! If you love a good big yearly planner, then this free download is for you.