Putting your hand up for pro-bono work can be very rewarding. Of course we immediately consider the reward for the organisation or charity we are doing work for, but it can be just as rewarding for the professional donating their time.
I believe there are 3 very important lines in business:
Great marketing will include activity to assist you grow your revenue (your top line), grow your net profit (your bottom line) and your front line. Customer experience is everything and we can easily improve this by investing in frontline staff and activity.
Best of luck and happy new financial year!