I picked up a copy of Michelle Obama's book 'Becoming' at an airport, where I buy most books. Normally I can devour a book on the flight between Brisbane and Townsville, but not this time.
I read a lot of books. Bookshops at airports will never go broke whilst I continue to travel.
My most recent purchase was this beauty: Truth, Growth, Repeat (A Business Manual for Generation Why) by Mike Edmonds. You need to go and buy this book!
Momentum by Michael McQueen is a book that combines inspirational thoughts and insights with pragmatic advice for how to build momentum, keep it or get it back. I have recently finished reading Momentum and I suggest that if you can get your hands on a copy, it's certainly worth it.
McQueen is an award-winning speaker, consultant and trend forecaster. He has helped some of the world's best-known brands maintain relevance and is the author of four best selling books.
Content Inc. by Joe Pulizzi is a very exciting read! As Founder and CEO of Content Marketing Institute, he certainly knows and understands the power of content marketing.
In Content Inc. Pulizzi uses case studies to demonstrate how entrepreneurs use content to build massive audiences and create radically successful businesses. He challenges us to "build your audience first, then create your product". His not-so-typical business advice isn't just for start ups though, he also articulates clearly how an established business can use the principle of content marketing effectively.
Not invented here - cross industry innovation by Ramon Vullings and Marc Heleven is a fabulous little book jam packed with great ideas and strategies to encourage readers to consider innovations and practices from other industries.
Matter by Peter Sheahan, Julie Williamson PHD and Dom Thurbon is one of the best marketing and brand books for non-marketers that I have ever read. If you are a CEO, CFO, MD or business manager wanting to bring your marketing strategy in line with your business strategy, this is a great book for you!
If you are a marketer and finding yourself stuck in the campaign treadmill, read this book and jump out of promotions mode and into business value mode.
Disrupt Yourself by Jay Samit is certainly a challenging read. Not hard to follow, in fact it flows beautifully, but challenging to the reader on a personal and professional level.
"Everyone has the power to compete on a global scale without having to raise millions of dollars for equipment and tooling" is what Samit describes on page 166. He's right. We do. But Samit doesn't just sit back and observe, he then serves up examples of how this is happening right now and challenges us to get up and do something about it.
Lovemarks - the future beyond brands by Kevin Roberts.
I first read this book when I was working at XXXX. One of the senior managers gave it to me to read and my world changed! My love for all things marketing deepened and my understanding of disruptive thought was truly established. Kevin is a thought leader and believes in disrupting from the fringe. This book certainly belongs way out there on the edge. It will appeal to some and be a bit too couture for others.