The Small Business Digital Grants Program is open!
This is a wonderful opportunity for eligible small business owners to apply for a digital grant of up to $10K in matched funding.
In the last round, I delivered professional websites and digital coaching as part of the grant funding.
Old school is the new school.
Seriously, in a world that is obsessed with digital technology, the old school brochure is making a comeback.
In today’s digital world everything changes minute-by-minute, which can make it hard to decipher what’s worth the investment and what is not when it comes to your marketing. Buyers are consuming new information every single day, so how exactly do we capture and keep a buyer’s attention?
In today’s highly competitive world a customer can find anything with just a few keystrokes and a click of a button. In business it only makes sense to make it EASY for your customers to do business with you.
Ask yourself these simple questions:
A plan without action is just a dream – Cielito Bello.
This is so true. Of course it's great to dream. I encourage you to dream big. But don't get your head stuck in the clouds, or in paperwork. The power is in the action.
You've spent time creating a vision and you have identified your goals. That’s GREAT, but it's what you do next that is most important.
START is the key word here. Don’t over complicate things, try and achieve one goal at a time before moving onto the next, it’s better to complete one, than start thirty-three and not complete any.
Are you customers reading about you or your competitors?
As average Australians, we are spending more and more time each day on-line. We can't get enough of our smartphones! So when your customers (or prospective) customers are hanging out online, are they hanging out with you?
If you can imagine each client relationship is like a bank account. The currency is love and the bank account balance will reflect the overall relationship health.
The transactions between you and your client will dictate your love account balance. For example, if you deliver on time, love goes in. This is a deposit, just like when you deposit some money at the real bank. If you deliver late, love goes out - just like an ATM withdrawal. If you give exceptional service, love goes in (another deposit). If you don't call a client back, love goes out (another withdrawal).
A while ago one of my favourite mentors, Andrew Griffiths said to me "Do small really well". At first I wondered if he was just being supportive of small business in general, or if he had a specific thing in mind when sharing this pearl of wisdom with me.
Either way, it has had me thinking about what this really means for me and what the key lessons are in this powerful little comment. After some thought and some real life application, here are my key take outs:
Why are you in business?
Why do you do what you do?
What drives you?
When I speak with business leaders I am often challenged to assist them grow revenue and profits. Which, in business of course should be a goal. But there are many ways to do this; many ways to set yourself apart from others. Sometimes there is a magic sales trick that can transform a business, but most often, it's actually an alignment of values that drives business success. And this is driven by your why.
Not invented here - cross industry innovation by Ramon Vullings and Marc Heleven is a fabulous little book jam packed with great ideas and strategies to encourage readers to consider innovations and practices from other industries.