Content Inc. by Joe Pulizzi is a very exciting read! As Founder and CEO of Content Marketing Institute, he certainly knows and understands the power of content marketing.
In Content Inc. Pulizzi uses case studies to demonstrate how entrepreneurs use content to build massive audiences and create radically successful businesses. He challenges us to "build your audience first, then create your product". His not-so-typical business advice isn't just for start ups though, he also articulates clearly how an established business can use the principle of content marketing effectively.
Roxanne Grey - Marketing Consultant
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