Not invented here - cross industry innovation by Ramon Vullings and Marc Heleven is a fabulous little book jam packed with great ideas and strategies to encourage readers to consider innovations and practices from other industries.
WWxD? stands for What Would X Do? and is a great section about tackling challenges from other view points. It reminds me a little of Edward DeBono's 6 Thinking Hats, in that it requires readers to consider alternative approaches to a challenge.
What a great way to smash through industry best practice? Don't just copy your competitors, get outside your industry and ask yourself 'How can that work for me?'
I hope you enjoy the book as much as I did.
Roxanne Grey - Marketing Consultant
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