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Roxanne Grey - Marketing Consultant BRANDING | STRATEGY | MENTORING
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What are your customers referring you with?

30/5/2017

 
Roxanne Grey Customer Referral Blogs Townsville
Most business owners I speak with all mention that word of mouth is one of their most impressive sources of business however, most don’t resource customers with anything to make their job easier.
 
When happy customers want to tell their family, friends and colleagues about you and your business, giving them a helping hand can increase the effectiveness of the recommendation. 

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Clarity trumps persuasion.

29/5/2017

 
Blogs Roxanne Grey Marketing Consultant
Hard selling can be difficult and yucky. Persuading someone to buy something they don’t need is just icky – whichever way I look at it. When Dr Flint McGlaughlin, an American academic and business leader used the phrase ‘clarity trumps persuasion’ it certainly resonated with me.
 
As contemporary business owners, I believe we need to understand that our audience is quite educated. They have a plethora of choice and the internet searching device they are holding in their hands is giving them all the tools they need to carry out extensive searches in a matter of seconds. In response to this, I believe we need to consider moving out of persuading mode and into clarity mode – if we’re not already there.
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Only 37 sleeps til EOFY!

21/5/2017

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Blogs Roxanne Grey Townsville
You may call it June 30, end of quarter, end of financial year, half way through 2017, whatever you call it - you are right and we only have 37 more sleeps until we wake up and the calendar ticks over to 30th June 2017. What will you be prioritising between now and then?
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Roxanne Grey - Marketing Consultant
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Tel 0431 281 125   |   [email protected]

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108/70 Longland Street Newstead Qld 4006

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45 Ingham Road Townsville Qld 4810


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I acknowledge the Turrbal, Wulgurukaba and Bindal people; the traditional custodians of country where I operate my business. I pay my respects to their elders. 


  • Home
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