Most business owners I speak with all mention that word of mouth is one of their most impressive sources of business however, most don’t resource customers with anything to make their job easier.
When happy customers want to tell their family, friends and colleagues about you and your business, giving them a helping hand can increase the effectiveness of the recommendation.
Hard selling can be difficult and yucky. Persuading someone to buy something they don’t need is just icky – whichever way I look at it. When Dr Flint McGlaughlin, an American academic and business leader used the phrase ‘clarity trumps persuasion’ it certainly resonated with me.
As contemporary business owners, I believe we need to understand that our audience is quite educated. They have a plethora of choice and the internet searching device they are holding in their hands is giving them all the tools they need to carry out extensive searches in a matter of seconds. In response to this, I believe we need to consider moving out of persuading mode and into clarity mode – if we’re not already there.
You may call it June 30, end of quarter, end of financial year, half way through 2017, whatever you call it - you are right and we only have 37 more sleeps until we wake up and the calendar ticks over to 30th June 2017. What will you be prioritising between now and then?