Will 2020 be the year for optometrists? As I write this article, I can’t help but think of not so funny puns about vision, the year 2020 and eyesight. Now that I have that out of my system, let’s get onto the real topic; vision.
In my role as a consultant, I am fortunate to meet some inspiring and amazing people. People who take ordinary economic conditions and weave extraordinary results, people who look for opportunity in every challenge. One of the common traits each and every one of these business owners has is a very clear and simple vision.
Could $10K from the Queensland Government help you improve your digital capabilities and drive revenue growth?
Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.
Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.
Have you been considering assembling an advisory board to assist your business move from good to great?
The Queensland Government has one of my favourite programs open again. This round sees up to $5K paid to small business owners, matched dollar for dollar.
Congratulations to all of the winners at the 2018 Australian Marketing Institute's night of nights. I felt privileged and honoured to be a judge of this year's awards.
The Small Business Digital Grants Program is open!
This is a wonderful opportunity for eligible small business owners to apply for a digital grant of up to $10K in matched funding.
In the last round, I delivered professional websites and digital coaching as part of the grant funding.
Having a professionally prepared marketing plan can help you to stop wasting money on promotions that don't work and start getting pro-active about where you really want to be in the market.
Whether this is your first tender or you're a seasoned tender writer, there are a few key tools that ensure your bid is the best it can be. In my experience, companies who present a consist impression across their tender, website and capability statement are awarded more contracts than those who don't.