Full circle

14/9/2025

I have finally admitted that my dear husband Rod Grey is no longer going to work with me in our consulting business; Grey and Grey. His role at Cooper Cricket is continuing to grow as the business does.

So rather than continue trying to explain to the world that I am 1 half of Grey and Grey and the other half is really busy in another business, I have decided to come full circle, back to trading as:

Roxanne Grey Consulting

Checking non-price criteria

12/8/2025

When it comes to tendering, non-price criteria can often be the difference between winning and losing a bid. Price matters, but it’s usually the non-price aspects that give you the competitive edge.

Framework for aligning non-price criteria

23/7/2025

Business people looking at non price criteria

Here is a practical step-by-step framework you can follow to make sure your non-price criteria are credible, consistent, and evidenced across your tender and digital footprint:

Re-branding as Grey and Grey.

8/3/2020

Roxanne Grey and Rod Grey rebrand as Grey and Grey

After many years trading as a marketing consultant under my own name; Roxanne Grey, we have decided that our expanded business requires a new name. So here we are announcing that we are now re-branded as Grey and Grey.

Crystal-clear vision for 2020.

18/11/2019

Woman framing vision for 2020 - by Roxanne Grey

Will 2020 be the year for optometrists? As I write this article, I can’t help but think of not so funny puns about vision, the year 2020 and eyesight. Now that I have that out of my system, let’s get onto the real topic; vision.

In my role as a consultant, I am fortunate to meet some inspiring and amazing people. People who take ordinary economic conditions and weave extraordinary results, people who look for opportunity in every challenge. One of the common traits each and every one of these business owners has is a very clear and simple vision.

$10K digital grant - could that work for you?

30/10/2019

Man with ipad shopping online after being set up by Roxanne Grey and digital grant

Could $10K from the Queensland Government help you improve your digital capabilities and drive revenue growth?

When to consider a re-brand.

15/10/2019

Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.

Why boring marketing is best.

30/4/2019

Man looking at facebook on his phone photo from Roxanne Grey marketing consultant Brisbane

Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.

Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.

Is an advisory board right for your company?

15/11/2018

Have you been considering assembling an advisory board to assist your business move from good to great?

Small business grant program - now open.

15/11/2018

The Queensland Government has one of my favourite programs open again. This round sees up to $5K paid to small business owners, matched dollar for dollar.

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