Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.
Have you been considering assembling an advisory board to assist your business move from good to great?
The Queensland Government has one of my favourite programs open again. This round sees up to $5K paid to small business owners, matched dollar for dollar.
Congratulations to all of the winners at the 2018 Australian Marketing Institute's night of nights. I felt privileged and honoured to be a judge of this year's awards.
The Small Business Digital Grants Program is open!
This is a wonderful opportunity for eligible small business owners to apply for a digital grant of up to $10K in matched funding.
In the last round, I delivered professional websites and digital coaching as part of the grant funding.
Having a professionally prepared marketing plan can help you to stop wasting money on promotions that don't work and start getting pro-active about where you really want to be in the market.
Whether this is your first tender or you're a seasoned tender writer, there are a few key tools that ensure your bid is the best it can be. In my experience, companies who present a consist impression across their tender, website and capability statement are awarded more contracts than those who don't.
Old school is the new school.
Seriously, in a world that is obsessed with digital technology, the old school brochure is making a comeback.
Can you believe there are only 9 more sleeps left until the new financial year? Wow! That's just over a week to squeeze everything we can out of this one.
There have been massive changes to the Back to Work program which includes the $20K Youth Boost I have promoted loudly and widely. Form 1st July 2018, the program will change significantly. If you are using this program, or considering using it, it pays to read the fine print and check out the changes.