 Someone will be seen as the expert in your field. So why not you?
In this context, an expert is not someone who calls themself an expert, but someone who acts as the expert. It's not about claim, it's about behaviour.
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 Planning your marketing activity is a task we all do in some form or another. For small business owners, sometimes it is a list in their mind of what happens when. For more sophisticated organisations it is a written plan or schedule complete with resource allocations. Whatever type of plan you use, it is vitally important to ensure you look at it with the right lens.
We can get very carried away in planning social media activity, public relations activity, tv campaigns, in store campaigns, newsletters, internal campaigns and very soon we see the marketing calendar is full. Taking the next step to review the plan through different a different lens can add power to your planning and ensure your efforts will be effective. |
AuthorRoxanne Grey 
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Roxanne Grey - Marketing Consultant
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Tel 0431 281 125 | info@roxannegrey.com
Brisbane Office WOTSO Co-working Space Westfield Chermside Brisbane Qld 4001 PO Box 288 Kedron Qld 4031 Townsville Office 45 Ingham Road Townsville Qld 4810 PO Box 6237 Townsville Qld 4810 ABN 76 315 894 917 | All rights reserved I acknowledge the Turrbal, Wulgurukaba and Bindal people; the traditional custodians of country where I operate my business. I pay my respects to their elders. |