Someone will be seen as the expert in your field. So why not you?
In this context, an expert is not someone who calls themself an expert, but someone who acts as the expert. It's not about claim, it's about behaviour.
Planning your marketing activity is a task we all do in some form or another. For small business owners, sometimes it is a list in their mind of what happens when. For more sophisticated organisations it is a written plan or schedule complete with resource allocations. Whatever type of plan you use, it is vitally important to ensure you look at it with the right lens.
We can get very carried away in planning social media activity, public relations activity, tv campaigns, in store campaigns, newsletters, internal campaigns and very soon we see the marketing calendar is full. Taking the next step to review the plan through different a different lens can add power to your planning and ensure your efforts will be effective.