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I have finally admitted that my dear husband Rod Grey is no longer going to work with me in our consulting business; Grey and Grey. His role at Cooper Cricket is continuing to grow as the business does.
So rather than continue trying to explain to the world that I am 1 half of Grey and Grey and the other half is really busy in another business, I have decided to come full circle, back to trading as: Roxanne Grey Consulting When it comes to tendering, non-price criteria can often be the difference between winning and losing a bid. Price matters, but it’s usually the non-price aspects that give you the competitive edge.
Here is a practical step-by-step framework you can follow to make sure your non-price criteria are credible, consistent, and evidenced across your tender and digital footprint:
After many years trading as a marketing consultant under my own name; Roxanne Grey, we have decided that our expanded business requires a new name. So here we are announcing that we are now re-branded as Grey and Grey.
Will 2020 be the year for optometrists? As I write this article, I can’t help but think of not so funny puns about vision, the year 2020 and eyesight. Now that I have that out of my system, let’s get onto the real topic; vision.
In my role as a consultant, I am fortunate to meet some inspiring and amazing people. People who take ordinary economic conditions and weave extraordinary results, people who look for opportunity in every challenge. One of the common traits each and every one of these business owners has is a very clear and simple vision. Just let that sink in for a bit - there are only 7 more Wednesdays until the end of the decade!
Wow. What will you do with your 7? Considering a re-brand is a serious topic. There is a lot that goes into such a big decision. Starting with a new fresh blank page can be very exciting for us marketers, but it can also be very costly.
I hope there is some fist pumping going on at your office this week! As the calendar clicks over to July 1 and the profit and loss statement clicks over to a fresh zero balance, I hope you have reason to celebrate.
I love new financial year!
I also love thinking big. Doing this on a whiteboard really helps me see the big picture. |
AuthorRoxanne Grey |