I was thrilled to be part of The Business Over Breakfast Show with Andrew Griffiths and Bree James. The podcast is a great source of advice, guidance, tips and insights for small business owners.
On episode 24, I was interviewed as part of their feature on "How to Effectively Market Your Business".
Momentum by Michael McQueen is a book that combines inspirational thoughts and insights with pragmatic advice for how to build momentum, keep it or get it back. I have recently finished reading Momentum and I suggest that if you can get your hands on a copy, it's certainly worth it.
McQueen is an award-winning speaker, consultant and trend forecaster. He has helped some of the world's best-known brands maintain relevance and is the author of four best selling books.
Today I would like to issue a challenge.
I would like you to enter your place of business in the same manner a customer would. I would like you to do this once a month!
When we arrive at our shop, office, warehouse or where ever it is that our business is located, we often park in the same carpark, arrive via the same roads and enter through the back door. Our experience is often nothing like our customer's experience. Which can be dangerous, it can mean no-one is taking responsibility for ensuring our customer journey is a positive one.