We are literally two thirds of the way through the financial year! Can you believe it? March is a great month to take a step back, reflect on performance and make any adjustments required to ensure you smash through your end of year goals.
Every business owner I have worked with has a slightly different scorecard that they use to monitor business performance. Whether you are using a manual system, software or a highly developed hybrid to track and analyse your inputs and outputs, the principles remain the same. You can't control the outcome, but you can control the process. If you take time to check how you're performing, you can give your business a tune up before you hit the finish line at June 30.
By utilising March as your month of re-alignment, you can reap the benefits of:
Are you wasting time analysing the wrong metrics?
People often ask "How many likes is enough on Facebook?" Of course, there is no definitive answer, however once we really start talking about what their objective is and what they should be measuring, it's not the answer they really want - it's a different question.
To save yourself some time and energy, I thought I would share the 5 most common metric errors I've seen and of course some advice on how you can avoid these and get on with running your business.
If you can imagine each client relationship is like a bank account. The currency is love and the bank account balance will reflect the overall relationship health.
The transactions between you and your client will dictate your love account balance. For example, if you deliver on time, love goes in. This is a deposit, just like when you deposit some money at the real bank. If you deliver late, love goes out - just like an ATM withdrawal. If you give exceptional service, love goes in (another deposit). If you don't call a client back, love goes out (another withdrawal).
A while ago one of my favourite mentors, Andrew Griffiths said to me "Do small really well". At first I wondered if he was just being supportive of small business in general, or if he had a specific thing in mind when sharing this pearl of wisdom with me.
Either way, it has had me thinking about what this really means for me and what the key lessons are in this powerful little comment. After some thought and some real life application, here are my key take outs:
I've since filled this position. Thank you.
I'm looking for an awesome assistant. If you're highly organised and willing to learn, let's chat.
Can you believe it is February already?
If you haven't started connecting with the right audience just yet, don't panic, there is still time.
If you want to achieve different results in 2017, then you need to be doing things differently. But habits are hard to break! You may have mapped out a great plan for your marketing activity, connecting with customers, reaching out to new customers, keeping in contact with previous customers (I get it - your plan is awesome), but somehow February has rolled around and you haven't quite got it all happening just yet. Don't panic, there are still 11 months to go.
Here are some tips to help you get back on track: