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Roxanne Grey - Marketing Consultant BRANDING | STRATEGY | MENTORING
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Re-branding as Grey and Grey.

8/3/2020

 
Roxanne Grey and Rod Grey rebrand as Grey and Grey
After many years trading as a marketing consultant under my own name; Roxanne Grey, we have decided that our expanded business requires a new name. So here we are announcing that we are now re-branded as Grey and Grey.

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My afternoon with Simon Sinek.

15/6/2019

 
Simon Sinek on stage in London 2019
One of the key reasons I trekked from Brisbane, Australia to London, England was to spend the afternoon listening to Simon Sinek.

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The Business Over Breakfast Show.

31/7/2017

 
Business Over B reakfast Show Roxanne Grey Regional Marketing Solutions Townsville Brisbane
I was thrilled to be part of The Business Over Breakfast Show with Andrew Griffiths and Bree James. The podcast is a great source of advice, guidance, tips and insights for small business owners.

On episode 24, I was interviewed as part of their feature on "How to Effectively Market Your Business".
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Momentum - get your hands on a copy.

26/7/2017

 
Momentum Book Review Roxanne Grey Regional Marketing Solutions Townsville Brisbane
Momentum by Michael McQueen is a book that combines inspirational thoughts and insights with pragmatic advice for how to build momentum, keep it or get it back. I have recently finished reading Momentum and I suggest that if you can get your hands on a copy, it's certainly worth it. 
​
McQueen is an award-winning speaker, consultant and trend forecaster. He has helped some of the world's best-known brands maintain relevance and is the author of four best selling books.


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Top 9 take outs from the World Business Forum.

24/6/2017

 
World Business Forum Roxanne Grey Regional Marketing Solutions Townsville Brisbane
I attended the World Business Forum in Sydney in May and June this year (along with 3000 of my closest friends). The 2 day event was packed with sensational speakers, inspiration and motivation and I want to share my top 9 take outs with you.

1. Perception of simplicity.
Ken Segall, former Ad Agency Creative Director at Apple, proposes that the perception of simplicity is essential. Our customers can get overwhelmed with too much choice. By making things simple for them, we can make their path to purchase easier and quicker. He argues that being simple isn't simple. It requires discipline and a ruthless approach, especially when it comes to the customer experience. He advises that in business we should do fewer things better. As the man behind the "i" in iMac, I think Ken knows a thing or two about simplicity and making it a commercial success. He challenges us with Einstein's quote: "If you can't explain it simply, you don't understand it well enough". How can you apply the principle of simplicity to your business?


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Clarity trumps persuasion.

29/5/2017

 
Blogs Roxanne Grey Marketing Consultant
Hard selling can be difficult and yucky. Persuading someone to buy something they don’t need is just icky – whichever way I look at it. When Dr Flint McGlaughlin, an American academic and business leader used the phrase ‘clarity trumps persuasion’ it certainly resonated with me.
 
As contemporary business owners, I believe we need to understand that our audience is quite educated. They have a plethora of choice and the internet searching device they are holding in their hands is giving them all the tools they need to carry out extensive searches in a matter of seconds. In response to this, I believe we need to consider moving out of persuading mode and into clarity mode – if we’re not already there.
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Take the first step.

11/4/2017

 
Action Plan Roxanne Grey Townsville
A plan without action is just a dream – Cielito Bello.

This is so true. Of course it's great to dream. I encourage you to dream big. But don't get your head stuck in the clouds, or in paperwork. The power is in the action.

You've spent time creating a vision and you have identified your goals. That’s GREAT, but it's what you do next that is most important.

START is the key word here. Don’t over complicate things, try and achieve one goal at a time before moving onto the next, it’s better to complete one, than start thirty-three and not complete any.


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Content is king.

17/3/2017

 
Content Is King Roxanne Grey Townsville
Are you customers reading about you or your competitors?

As average Australians, we are spending more and more time each day on-line. We can't get enough of our smartphones! So when your customers (or prospective) customers are hanging out online, are they hanging out with you?

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5 metric mistakes - and how to avoid them.

28/2/2017

 
Avoiding Metric Mistakes Roxanne Grey
Are you wasting time analysing the wrong metrics?

People often ask "How many likes is enough on Facebook?" Of course, there is no definitive answer, however once we really start talking about what their objective is and what they should be measuring, it's not the answer they really want - it's a different question. 

To save yourself some time and energy, I thought I would share the 5 most common metric errors I've seen and of course some advice on how you can avoid these and get on with running your business.

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Love in the bank.

12/2/2017

 
Love In The Bank Roxanne Grey
If you can imagine each client relationship is like a bank account. The currency is love and the bank account balance will reflect the overall relationship health. 

The transactions between you and your client will dictate your love account balance. For example, if you deliver on time, love goes in. This is a deposit, just like when you deposit some money at the real bank. If you deliver late, love goes out - just like an ATM withdrawal. If you give exceptional service, love goes in (another deposit). If you don't call a client back, love goes out (another withdrawal). 

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Roxanne Grey - Marketing Consultant
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Tel 0431 281 125   |   info@roxannegrey.com

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WOTSO Co-working Space Westfield Chermside Brisbane Qld 4001
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PO Box 288 Kedron Qld 4031

Townsville Office
45 Ingham Road Townsville Qld 4810

PO Box 6237 Townsville Qld 4810

​ABN 76 315 894 917   |   ​All rights reserved
I acknowledge the Turrbal, Wulgurukaba and Bindal people; the traditional custodians of country where I operate my business. I pay my respects to their elders. 


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