A plan without action is just a dream – Cielito Bello.
This is so true. Of course it's great to dream. I encourage you to dream big. But don't get your head stuck in the clouds, or in paperwork. The power is in the action.
You've spent time creating a vision and you have identified your goals. That’s GREAT, but it's what you do next that is most important.
START is the key word here. Don’t over complicate things, try and achieve one goal at a time before moving onto the next, it’s better to complete one, than start thirty-three and not complete any.
A great marketing plan should help you to:
If you always do what you've always done, you'll always get what you've always got. There is no point investing time and money into a plan if you don't intend to start doing things a little differently. You don't have to wait until everything is perfect. You don't have to wait until next month, next year or next week. You need to start.
Pick one thing and do that. Imagine if you improve things only 1% today. And then you find another 1% tomorrow. We can all do 1%. That's simple. The trick is actually DOING it.
In 100 days, your business will be 100% better. The 100 days is going to pass anyway - so why not get on with it? Don't file that plan in the too hard basket. Action just 1 item each day. I dare you.