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Roxanne Grey - Marketing Consultant BRANDING | STRATEGY | MENTORING
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Re-branding as Grey and Grey.

8/3/2020

 
Roxanne Grey and Rod Grey rebrand as Grey and Grey
After many years trading as a marketing consultant under my own name; Roxanne Grey, we have decided that our expanded business requires a new name. So here we are announcing that we are now re-branded as Grey and Grey.

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Carpark challenge.

17/7/2017

 
Carpark Challenge Roxanne Grey Regional Marketing Solutions Townsville Brisbane
Today I would like to issue a challenge.

I would like you to enter your place of business in the same manner a customer would. I would like you to do this once a month!

When we arrive at our shop, office, warehouse or where ever it is that our business is located, we often park in the same carpark, arrive via the same roads and enter through the back door. Our experience is often nothing like our customer's experience. Which can be dangerous, it can mean no-one is taking responsibility for ensuring our customer journey is a positive one.
​

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What are your customers referring you with?

30/5/2017

 
Roxanne Grey Customer Referral Blogs Townsville
Most business owners I speak with all mention that word of mouth is one of their most impressive sources of business however, most don’t resource customers with anything to make their job easier.
 
When happy customers want to tell their family, friends and colleagues about you and your business, giving them a helping hand can increase the effectiveness of the recommendation. 

​

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Are you easy to deal with?

11/4/2017

 
Customer Experience Roxanne Grey
​In today’s highly competitive world a customer can find anything with just a few keystrokes and a click of a button. In business it only makes sense to make it EASY for your customers to do business with you.
 
Ask yourself these simple questions:
  • Why would a customer choose to do business with you and not your competition?
  • What makes you worth the customer’s time?
  • What are you doing in your business that draws a customer’s attention and keeps it?
  • How are you making it EASY for them to do business with you?
​

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Love in the bank.

12/2/2017

 
Love In The Bank Roxanne Grey
If you can imagine each client relationship is like a bank account. The currency is love and the bank account balance will reflect the overall relationship health. 

The transactions between you and your client will dictate your love account balance. For example, if you deliver on time, love goes in. This is a deposit, just like when you deposit some money at the real bank. If you deliver late, love goes out - just like an ATM withdrawal. If you give exceptional service, love goes in (another deposit). If you don't call a client back, love goes out (another withdrawal). 

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Do small really well.

7/2/2017

 
Do Small Really Well Roxanne Grey
A while ago one of my favourite mentors, Andrew Griffiths said to me "Do small really well". At first I wondered if he was just being supportive of small business in general, or if he had a specific thing in mind when sharing this pearl of wisdom with me. 

Either way, it has had me thinking about what this really means for me and what the key lessons are in this powerful little comment. After some thought and some real life application, here are my key take outs:

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Know your why.

15/9/2016

 
Know Your Why Roxanne Grey Townsville
Why are you in business?

Why do you do what you do?

What drives you?

When I speak with business leaders I am often challenged to assist them grow revenue and profits. Which, in business of course should be a goal. But there are many ways to do this; many ways to set yourself apart from others. Sometimes there is a magic sales trick that can transform a business, but most often, it's actually an alignment of values that drives business success. And this is driven by your why.

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Danke

3/8/2016

 
Danke Roxanne Grey Townsville
Thank you, danke, gracias - however you say it, say it often.
​
As a marketer I am often asked to assist clients find new customers. Which of course, I just love, but sometimes a client doesn't need any new customers, 

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Happy new financial year!

3/7/2016

 
Happy New Financial Year Roxanne Grey
I believe there are 3 very important lines in business:
  • your top line
  • your bottom line
  • your front line
What are you doing this financial year to improve all 3?
Great marketing will include activity to assist you grow your revenue (your top line), grow your net profit (your bottom line) and your front line. Customer experience is everything and we can easily improve this by investing in frontline staff and activity.
Best of luck and happy new financial year!

Lesson from a 6yr old.

7/4/2016

0 Comments

 
Lessons Roxanne Grey Townsville
My 6 yr old daughter has left us all a wonderful message!

I have a roll of paper on the wall in my office that I use quite often for planning, big ideas and inspirational quotes. Charley has decided that she would add something for us today.

Although she intends for this to be a message to all the kids in our house during school holidays, it has reminded me of a similar and meaningful message.

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Roxanne Grey - Marketing Consultant
​
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Tel 0431 281 125   |   info@roxannegrey.com

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WOTSO Co-working Space Westfield Chermside Brisbane Qld 4001
​
PO Box 288 Kedron Qld 4031

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45 Ingham Road Townsville Qld 4810

PO Box 6237 Townsville Qld 4810

​ABN 76 315 894 917   |   ​All rights reserved
I acknowledge the Turrbal, Wulgurukaba and Bindal people; the traditional custodians of country where I operate my business. I pay my respects to their elders. 


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