Often when we think marketing, we think big fancy advertising campaigns, expensive events and flashy product launches. Yes, that is one facet of marketing, but for many businesses it is not the most important part of the marketing mix.
Effective marketing needs to be efficient. It must adjust to the local economic environment and the business objectives. It must be driven by data and this data needs to be analysed regularly to identify trends and make decisions based on this fluid information flow.
The 8th of March - International Women's Day gives us a moment to reflect on what it means to be a woman in today's world.
If you own a business in north or west Queensland, please complete this survey for the Queensland Government. Click here to access the short survey.
The Queensland Rural and Industry Development Authority has released valuable information about disaster recovery assistance for small business. If your business has been adversely affected by the North Queensland Monsoon Trough in January and February 2019, you may be eligible to apply for assistance.
Due to the flooding in north Queensland, I have postponed my Townsville consultations.
Years ago, I was working at XXXX when one of my managers first said to me 'perception is reality'. As he explained what he meant, I was thrown back to high school with memories of my year 12 film and television teacher explaining the concept of framing.
I picked up a copy of Michelle Obama's book 'Becoming' at an airport, where I buy most books. Normally I can devour a book on the flight between Brisbane and Townsville, but not this time.
With most of 2018 in the rearview mirror, it has been a great time to reflect on the year that has been.
Have you been considering assembling an advisory board to assist your business move from good to great?