Lovemarks - the future beyond brands by Kevin Roberts.
I first read this book when I was working at XXXX. One of the senior managers gave it to me to read and my world changed! My love for all things marketing deepened and my understanding of disruptive thought was truly established. Kevin is a thought leader and believes in disrupting from the fringe. This book certainly belongs way out there on the edge. It will appeal to some and be a bit too couture for others.
I had the privilege of meeting Kevin in 2015, and falling in love with this book all over again.
It's a great book to leave beside your bed or in the top drawer of your desk to refer back to, scribble on, pop in some post it notes and understanding more and more each time you return to it.
I'm simply amazed at how relevant it is even years after being written. It's like he wrote it yesterday. I hope you get as much out of this book as I have.