Having a professionally prepared marketing plan can help you to stop wasting money on promotions that don't work and start getting pro-active about where you really want to be in the market.
An effective marketing plan will:
A great marketing plan will not:
Once you have a plan, whether you have engaged a professional marketing consultant to facilitate the process, or have prepared one yourself, you need to get the tasks into action. The most powerful and important part of the planning process, (in my humble opinion) is moving from planning phase into implementation phase.
A very clever plan that remains on paper on a shelf, un-actioned will only ever be expensive pieces of paper.
A plan that is actioned (even if it is a simpler, more basic plan) will win every time!
Happy planning and happy implementation!
That's hashtag get stuff done.