Old school sales tools.

Old school is the new school. 

Seriously, in a world that is obsessed with digital technology, the old school brochure is making a comeback.

When considering how to best support your sales team and their role in generating more orders, the old school printed brochure is once again becoming a favourite.

A glossy printed brochure won't replace your website, but it can complement it beautifully. Think of it as the print version of your website. An effective brochure can:

• Be impressive
• Be informative
• Give the audience your brand story
• Share the company's history
• Demonstrate what you stand for
• Highlight your point of difference
• Be a tool for clients to refer other clients
• Act as a handout at tradeshows and events
• Be a great tool for your local Chamber of Commerce to hand out on your behalf
• Highlight the type of work you do
• Double as a capability statement if designed the right way
• Be included with tenders where appropriate
• Be a tool that your sales team leave all over town

In addition, the file can be added to your website for easy downloading.

When you're looking for new ways to reach your audience, consider the old ways too. An old school brochure might just be the new innovative cut through medium you need.