Are you wasting time analysing the wrong metrics?
People often ask "How many likes is enough on Facebook?" Of course, there is no definitive answer, however once we really start talking about what their objective is and what they should be measuring, it's not the answer they really want - it's a different question. To save yourself some time and energy, I thought I would share the 5 most common metric errors I've seen and of course some advice on how you can avoid these and get on with running your business. A while ago one of my favourite mentors, Andrew Griffiths said to me "Do small really well". At first I wondered if he was just being supportive of small business in general, or if he had a specific thing in mind when sharing this pearl of wisdom with me.
Either way, it has had me thinking about what this really means for me and what the key lessons are in this powerful little comment. After some thought and some real life application, here are my key take outs: Can you believe it is February already?
If you haven't started connecting with the right audience just yet, don't panic, there is still time. If you want to achieve different results in 2017, then you need to be doing things differently. But habits are hard to break! You may have mapped out a great plan for your marketing activity, connecting with customers, reaching out to new customers, keeping in contact with previous customers (I get it - your plan is awesome), but somehow February has rolled around and you haven't quite got it all happening just yet. Don't panic, there are still 11 months to go. Here are some tips to help you get back on track: Each year January presents us with the opportunity to think big and set new objectives for the calendar year. It's the half way mark for the financial year too, so it's a wonderful chance to review our year to date performance. Over the years, I have seen many business leaders conduct great planning sessions, leaving everyone invigorated and energised, but many fail to take the next step and schedule in the activity that will action each objective.
Goals that are left hanging mid-air with no actionable tasks assigned are simply dreams. The key to getting stuff done (#gsd) is planning for success. Here are some tips to help get you and your team on the right track: Content Inc. by Joe Pulizzi is a very exciting read! As Founder and CEO of Content Marketing Institute, he certainly knows and understands the power of content marketing.
In Content Inc. Pulizzi uses case studies to demonstrate how entrepreneurs use content to build massive audiences and create radically successful businesses. He challenges us to "build your audience first, then create your product". His not-so-typical business advice isn't just for start ups though, he also articulates clearly how an established business can use the principle of content marketing effectively. |
AuthorRoxanne Grey |