If you can imagine each client relationship is like a bank account. The currency is love and the bank account balance will reflect the overall relationship health.
The transactions between you and your client will dictate your love account balance. For example, if you deliver on time, love goes in. This is a deposit, just like when you deposit some money at the real bank. If you deliver late, love goes out - just like an ATM withdrawal. If you give exceptional service, love goes in (another deposit). If you don't call a client back, love goes out (another withdrawal). A while ago one of my favourite mentors, Andrew Griffiths said to me "Do small really well". At first I wondered if he was just being supportive of small business in general, or if he had a specific thing in mind when sharing this pearl of wisdom with me.
Either way, it has had me thinking about what this really means for me and what the key lessons are in this powerful little comment. After some thought and some real life application, here are my key take outs: Can you believe it is February already?
If you haven't started connecting with the right audience just yet, don't panic, there is still time. If you want to achieve different results in 2017, then you need to be doing things differently. But habits are hard to break! You may have mapped out a great plan for your marketing activity, connecting with customers, reaching out to new customers, keeping in contact with previous customers (I get it - your plan is awesome), but somehow February has rolled around and you haven't quite got it all happening just yet. Don't panic, there are still 11 months to go. Here are some tips to help you get back on track: Every business leader faces the age-old issue of managing time. The truth is, we have all been given the same 24 hours each day. So we can’t actually manage any of it. It’s set, it’s solid, non-negotiable. No matter how much we try, the next hour will still kick over in exactly 60 minutes time. What we can change however is how we prioritise the activities during that hour, that day or that year.
Richard Branson has the same 24 hours as you or I - he just prioritises what he does with his a little differently. Each year January presents us with the opportunity to think big and set new objectives for the calendar year. It's the half way mark for the financial year too, so it's a wonderful chance to review our year to date performance. Over the years, I have seen many business leaders conduct great planning sessions, leaving everyone invigorated and energised, but many fail to take the next step and schedule in the activity that will action each objective.
Goals that are left hanging mid-air with no actionable tasks assigned are simply dreams. The key to getting stuff done (#gsd) is planning for success. Here are some tips to help get you and your team on the right track: A great capability statement can be the difference between getting that next big job or sitting on the sidelines. But what makes a capability statement great?
After reading many capability statements from many businesses across a broad range of sectors, these are my top 6 tips for creating a great capability statement: Why are you in business?
Why do you do what you do? What drives you? When I speak with business leaders I am often challenged to assist them grow revenue and profits. Which, in business of course should be a goal. But there are many ways to do this; many ways to set yourself apart from others. Sometimes there is a magic sales trick that can transform a business, but most often, it's actually an alignment of values that drives business success. And this is driven by your why. Ever walked into a room ready for an event and just didn't get 'that feeling'?
Creating an atmosphere at any sort of event can be a tricky ask. You need to ensure you can get people into the right mood. Not pump them up too much, if your event is quite serious, but not keep them too flat if you're setting up a jam packed workshop with an awesome keynote speaker. This will leave your keynote speaker with all the hard work in trying to set the tone! Here are a few sure fire ways music can help you get that feeling: Thank you, danke, gracias - however you say it, say it often.
As a marketer I am often asked to assist clients find new customers. Which of course, I just love, but sometimes a client doesn't need any new customers, Putting your hand up for pro-bono work can be very rewarding. Of course we immediately consider the reward for the organisation or charity we are doing work for, but it can be just as rewarding for the professional donating their time.
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AuthorRoxanne Grey |