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Roxanne Grey - Marketing Consultant BRANDING | STRATEGY | MENTORING
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Case Study - KAFFEE.


Logo design.

The challenge.
KAFFEE is a cafe in Townsville who has set up in a really unique location; inside a credit union. The owner wanted to create a logo that looked like a franchise, so she has the option of opening other cafes in the future.

The result.
We worked through the client's brief and developed a logo that was suited to the offering of the cafe. The monochromatic logo can be used in reverse and is suitable for a range of applications including:
  • signage
  • digital
  • print
  • and merchandise.

3D signage illustrations.

The challenge.
To produce illustrations of what the signage could look like to assist the client to imagine what it would be like once complete.

The result
We created a 3 dimensional illustration of the cafe with the various signage designs and options. These were used in the drafting process and for communication to the landlord for approval, and the various trades for coordination of on site work.

Signage.

The challenge.
To design and produce signage that brings the brand to life in the cafe.

The result.
Simple, effective signage that ties in with the shop fit and customer traffic flow.

We used a combination of 3D lettering, traditional vinyl, digital and illuminated signage.

Website creation.

The challenge.
To design a responsive website that represents the brand.

The result
We developed a simple, effective website that automatically responds to mobile devices. The site is built in a content management system, so the team at KAFFEE can update this whenever they like!

Roxanne Grey - Marketing Consultant
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Tel 0431 281 125   |   info@roxannegrey.com

Brisbane Office
WOTSO Co-working Space Westfield Chermside Brisbane Qld 4001
​
PO Box 288 Kedron Qld 4031

Townsville Office
45 Ingham Road Townsville Qld 4810

PO Box 6237 Townsville Qld 4810

​ABN 76 315 894 917   |   ​All rights reserved
I acknowledge the Turrbal, Wulgurukaba and Bindal people; the traditional custodians of country where I operate my business. I pay my respects to their elders. 


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