We don't celebrate the end of financial year quite the same way we do for the end of the calendar year. Sometimes I wonder why not?
At least I hope you're celebrating. I hope the line in the sand at June 30 represents a positive milestone for your business.
Not only does June 30 mean the end of this year, it also marks the point where there is only one more sleep until the next financial year. It's an opportunity to start fresh.
What will FY2018 mean for your business? For us, it will be a year of growth, both personally and professionally. I'm pleased to announce that we're extending our business into Brisbane. We will maintain our Townsville office and continue to service clients right across Queensland from both sites. For me, this requires stepping out of my comfort zone and practicing what I preach. Heaven forbid, as a marketer, I should be able to market my own business, right?
Ha ha! The answer might shock you. I find it to be the single hardest thing to do in my business. I feel confident with client's business. I can look at a business, put myself into a customer's shoes and confidently conceptualise what's required. How best to spread the word about the wonderful work being done inside the business. It's easy to have outside eyes when you're looking in. It's harder to pretend to have outside eyes when in fact you're inside.
Planning for this expansion has given me a new perspective on what value I bring to a client's brand when I come in with my "you should, we should, let's do this" comments. I always do my best to deliver value for clients, but now I know the true value I can offer. The truth is, no-one sees your business from the outside, except outsiders. So whilst my clients get on with running their core business and use me for outside marketing eyes, I am getting on with running my core business and getting outside eyes to help with my marketing. I've worked with a long time business coach, mentor and great friend. He's just been promoted to Chief Marketing Officer to give me the kick along I need!
So as July 1 rocks around, take a few minutes to ensure you have the right inside eyes doing great inside work and the right outside eyes in place to help with the strategic positioning that only outside eyes can deliver. Fingers crossed I can help you with that!
Happy new financial year!