Years ago, I was working at XXXX when one of my managers first said to me 'perception is reality'. As he explained what he meant, I was thrown back to high school with memories of my year 12 film and television teacher explaining the concept of framing.
I picked up a copy of Michelle Obama's book 'Becoming' at an airport, where I buy most books. Normally I can devour a book on the flight between Brisbane and Townsville, but not this time.
With most of 2018 in the rearview mirror, it has been a great time to reflect on the year that has been.
Have you been considering assembling an advisory board to assist your business move from good to great?
The Queensland Government has one of my favourite programs open again. This round sees up to $5K paid to small business owners, matched dollar for dollar.
Congratulations to all of the winners at the 2018 Australian Marketing Institute's night of nights. I felt privileged and honoured to be a judge of this year's awards.
The Small Business Digital Grants Program is open!
This is a wonderful opportunity for eligible small business owners to apply for a digital grant of up to $10K in matched funding.
In the last round, I delivered professional websites and digital coaching as part of the grant funding.
Having a professionally prepared marketing plan can help you to stop wasting money on promotions that don't work and start getting pro-active about where you really want to be in the market.
Whether this is your first tender or you're a seasoned tender writer, there are a few key tools that ensure your bid is the best it can be. In my experience, companies who present a consist impression across their tender, website and capability statement are awarded more contracts than those who don't.