Why are you in business?
Why do you do what you do?
What drives you?
When I speak with business leaders I am often challenged to assist them grow revenue and profits. Which, in business of course should be a goal. But there are many ways to do this; many ways to set yourself apart from others. Sometimes there is a magic sales trick that can transform a business, but most often, it's actually an alignment of values that drives business success. And this is driven by your why.
Not invented here - cross industry innovation by Ramon Vullings and Marc Heleven is a fabulous little book jam packed with great ideas and strategies to encourage readers to consider innovations and practices from other industries.
Matter by Peter Sheahan, Julie Williamson PHD and Dom Thurbon is one of the best marketing and brand books for non-marketers that I have ever read. If you are a CEO, CFO, MD or business manager wanting to bring your marketing strategy in line with your business strategy, this is a great book for you!
If you are a marketer and finding yourself stuck in the campaign treadmill, read this book and jump out of promotions mode and into business value mode.
Disrupt Yourself by Jay Samit is certainly a challenging read. Not hard to follow, in fact it flows beautifully, but challenging to the reader on a personal and professional level.
"Everyone has the power to compete on a global scale without having to raise millions of dollars for equipment and tooling" is what Samit describes on page 166. He's right. We do. But Samit doesn't just sit back and observe, he then serves up examples of how this is happening right now and challenges us to get up and do something about it.