2017 has been a wonderful year! Thank you to all of my clients, friends, family, colleagues and network for being part of it. 2017 has dealt us some challenges and some wonderful opportunities and delivered some wonderful adventures!
Thinking of something different for client gifts this year?
Have you considered your own range of wine?
I love a great planning session!
I have developed a tool to help you map out your plans for 2018. It's simple, it's old school, it's ... a wall planner!
And here's yours to download for free.
You can print this on paper if you have a jumbo printer, or better still, send the file to your local signwriter and have it made into a whiteboard. Here is what you will need to tell your signwriter:
As I write this entry, there are only 7 Fridays until Christmas. How did that happen? Well I know how it happened, it happens this way every year. Yet every November, my heart seems to race a little faster.
Capability Statements are a fantastic way to showcase the credibility, capability and experience of your business without getting into pushy selling. In addition to being useful to include with tenders and expressions of interest, capability statements can be a useful resource for your staff, sub-contractors and colleagues to promote your business in a professional manner.
When promoting our business, it can be easy to get caught up in trying to impress the wrong crowd. Most often, I find that crowd is our competition. It's natural to want to impress our peers, we invest a lot to ensure we are leaders within our industry. But when creating communication for our business, this is definitely not who we should be thinking about.
I have just finished some marketing implementation plans for a few different clients and discovered some serious collaboration between the Queensland and Australian governments. It could mean $24K in your pocket - but it won't be around for long.
I was thrilled to be part of The Business Over Breakfast Show with Andrew Griffiths and Bree James. The podcast is a great source of advice, guidance, tips and insights for small business owners.
On episode 24, I was interviewed as part of their feature on "How to Effectively Market Your Business".
Momentum by Michael McQueen is a book that combines inspirational thoughts and insights with pragmatic advice for how to build momentum, keep it or get it back. I have recently finished reading Momentum and I suggest that if you can get your hands on a copy, it's certainly worth it.
McQueen is an award-winning speaker, consultant and trend forecaster. He has helped some of the world's best-known brands maintain relevance and is the author of four best selling books.
Today I would like to issue a challenge.
I would like you to enter your place of business in the same manner a customer would. I would like you to do this once a month!
When we arrive at our shop, office, warehouse or where ever it is that our business is located, we often park in the same carpark, arrive via the same roads and enter through the back door. Our experience is often nothing like our customer's experience. Which can be dangerous, it can mean no-one is taking responsibility for ensuring our customer journey is a positive one.